Email Marketing is the process of using email as a way to keep in touch with customers, potential customers, and other types of list subscribers… marketing to email lists involves making special offers as well as providing useful, valuable content to keep subscribers engaged.
Email Marketing Facts & Trends Every Business Should Know About
Consumer Usage Stats:
- More than 3 billion people use email – compared to Facebook, which has less than 1 billion users
- 19% of all time spent online is spent reading and responding to emails
- Email opens on smartphones and tablets have increased 80% over the last six months
Email in Business:
- 30% of companies use email as a primary lead generation tool
- 49% of B2B marketers spend more time and resources on email than any other channels
- 61% of marketers plan to increase their email marketing efforts within the next year
Most Popular Online Activities
Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses…
The Web has changed the way consumers spend their money…
It has also changed the way your business can truly CONNECT with your local target market…
Traditional Advertising Methods Are No Longer as Effective as They Once Were
Traditional Methods
- Yellow Page Books
- Newspaper Ads
- TV Commercials
Online Methods:
- Social Media
- Local Search
- Online Videos & More!
What Does This Mean for Your Business?
You should:
- Put your business in front of your target audience online
- Spend your marketing dollars where they can yield the best returns
- Utilize the power of online marketing to stay connected to your local market
Could Email Marketing Be The Missing Piece of the Puzzle for YOUR Small Business?
Email Marketing is No Longer a Trend…It’s the NEW Way to Do Business!
Benefits of Email Marketing
- Messages are TARGETED and reach a larger audience
- Immediate and direct interaction
- Messages are “personalized”
- Easy to track sales and user engagement
- Boost customer loyalty and trust
- It’s simple and easy to use
- 24/7 unlimited global reach
- Save on printing and postage
How To Maximize Your Opt In Conversions
